oakley 22feet to pen down William Pen

22feet to pen down William Penn’s digital story

The retail chain selling writing instrument brands such as Sheaffer, Mont Blanc, Caran d’Ache, Lamy and Cartier plans to tap the e commerce opportunity.

22feet, the Bengaluru based digital agency, has bagged the digital duties of William Penn. For the uninitiated, William Penn the World Pen Store, is a multi brand retail store chain that sells premium brands of writing instruments, desktop and lifestyle accessories through its 14 stores spread across various locations in four cities Bengaluru, Mumbai, Delhi and Hyderabad. It is a distributor and reseller of various writing instrument brands such as Sheaf oakley fer, Mont Blanc, Caran d’Ache, Lamy, Waterman, Omas and Cartier.

This is the first time that the retail chain has hired a digital agency to create and execute its digital strategy. In the future, e commerce will be one of the main focus areas of the web presence of William Penn.

“The digital medium will be leveraged to create alternative sales channels for William Penn’s brands, apart from offline retail stores,” says Vineet Gupta, managing partner, 22feet, in conversation with afaqs!.

Ranjan adds, “We want to create an online experience like our retail store on the e commerce site.

Apart from revamping the website, there are plans to use oakley oakley strong> Facebook to engage consumers, create awareness and showcase the collection of pen brands.

Says Ranjan, “There is so much to a pen its history, making, rare facts and other nuances which we can reveal and discuss on Facebook and create a community of pen aficionados. Facebook is also a perfect medium to inform pen lovers about our unique events such as ‘Pen Clinic’ and ‘Ink sampling’ activities.”

The retail chain may also consider the launch of mobile applications and oakley leverage display and search marketing to reach out to more consumers, Ranjan indicates. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.

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